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Sample report

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A real analysis of a 21-second Reel. No login needed, this is the kind of breakdown you get for every video.

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Verdict

Strong concept, weak open. The payoff is buried until 0:06, so 62% of viewers leave at the 3-second mark before the video earns attention. Cold-open on the result and this reel likely doubles its reach. The pacing and on-screen text in the back half are working, do not touch them.

At a glance
Hook strength
Weak
Avg watch time
8.2s
Scenes
11 fast
On-screen text
4 frames
Drop-off moments
0:03high impact

The hook is a slow setup, the payoff is hidden until 0:06. Most viewers swipe before they know why to stay.

Fix: Cold-open on the finished result, then explain how you got there.

Put on screen: Bold caption: "I did NOT expect this." + hard cut to the result.

0:11medium

Three seconds of B-roll with no narration. Attention dips with nothing to hold it.

Fix: Cut the dead air or layer a caption over the B-roll.

Put on screen: On-screen text: "Step 2 of 3" to keep momentum.

Transcript + on-screen text

0:00 So I tried this for thirty days and...

0:06 ...here is the before and after. [on-screen: BEFORE / AFTER]

0:14 The one thing that actually moved the needle was...

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