What Iconosquare is genuinely good at
Its analytics are its strength, and it is fair to say so. It covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube and Threads, with follower growth, engagement rate, reach, impressions and audience demographics tracked over time.
Two things it does that Reelyze does not do at all:
- White labelled client reporting. Iconosquare exports PDF and PowerPoint reports with your own logo, colours and chosen KPIs per client. If you run an agency and present monthly reviews, that alone can justify the tool. Reelyze has no equivalent.
- Scheduling. Reels with cover images, carousels, stories and TikTok posts. Reelyze does not schedule anything.
Iconosquare also reports audience demographics. Those require the account owner to grant Instagram Graph permissions, which Iconosquare asks for and Reelyze currently does not, so it is a real difference in what each tool can see rather than a limit of the platform.
Where it stops
Iconosquare tells you what happened at the account level. It will show you that last Tuesday's Reel underperformed. It will not tell you that viewers left at second four because the opening named a technique before saying who it was for.
That is a different question, and it is the only question Reelyze answers.
What Reelyze does instead
Watches the video frame by frame, marks where attention drops, and reads what the opening actually did. Three platforms rather than eight: Instagram Reels, TikTok and YouTube Shorts, plus Facebook Reels on a best effort basis. Per video rather than per account.
Which one you need
- Stay with Iconosquare if you report to clients, manage several networks, or schedule from one place.
- Reelyze instead if you post to one or two platforms, have dashboards already, and the thing you cannot answer is why a specific video did not work.
- Both is a real answer. They do not overlap much.
Price
Iconosquare is priced for teams and agencies, with a 14 day trial. Reelyze is priced per creator. The two are not really substitutes, so the useful comparison is what you need rather than what each costs. Check Iconosquare's current pricing and ours rather than a figure on a page like this one, which goes stale without anyone noticing.